Asia Pacific Digital OOH Advertising Market Report 2021-26: Size, Growth, Trends, Share and Forecast

According to the latest report by IMARC Group, titled “United States Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the market is expected to grow at a CAGR of 12.6% during 2021-2026. Digital out-of-home (OOH) advertising is the marketing channel that digitally displays promotional media in outdoor public spaces. The digital displays aids in rotating multiple advertisements within the physical confines of a single space or banner. Unlike traditional advertising, digital OOH advertising is powered up with AdTech- geofencing, tracking, retargeting, personalizing, attribution, and measurement. In the United States, digital OOH advertising has gained prominence as it reduces human intermediaries, optimizes revenue for the media owner and helps marketers save expensive print costs.

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The United States digital OOH advertising market is primarily driven by rapid digitization and the growing penetration of the internet, facilitating internet-based advertising platforms to use virtual screens, motion graphics and projectors. Besides this, the introduction of interactive and digital billboards that can to engage the audience effectively is acting as another major growth-inducing factor. It comprises digital signages installed across various locations such as airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores and movie theaters. Furthermore, with advancements in technology, manufacturers have launched miniature and LED display technologies targeting a specific audience to promote their products in the market. Moreover, the improvement in audience measurement, rising traffic congestion and increasing media fragmentation are some of the other factors propelling the market growth. Looking forward, IMARC Group expects the market to continue its robust growth during the forecast period (2021-2026).

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

The competitive landscape of the united states digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.

Key Highlights of the Market Segmentation:

Breakup by Format Type:

• Digital Billboards

• Video Advertising

• Ambient Advertising

• Others

Breakup by Application:

• Outdoor

• Indoor

Breakup by End Use Industry:

• Retail

• Recreation

• Banking

• Transportation

• Education

• Others

Breakup by Region:

• Northeast

• Midwest

• South

• West

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Key highlights of the report:

• Market Performance (2015-2020)

• Market Outlook (2021-2026)

• Market Trends

• Market Drivers and Success Factors

• Impact of COVID-19

• Value Chain Analysis

• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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